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How Workplace Analytics Can Help Reduce Costs and Boost Productivity

Do you have meeting rooms that are rarely used, taking up valuable office space that could be put to better use? Or are people fighting to book meeting rooms that are always occupied?

With workplace analytics, you can gain a clear understanding of how office spaces are utilized, eliminating any uncertainties. These tools provide real-time data on desk and meeting room usage, enabling you to make informed decisions about your organization’s workspaces based on objective data rather than subjective opinions.

Workspace insights can also help you identify underutilized areas in your office, allowing for effective optimization of your space. For example, by analyzing the data, you can gain insights into the peak usage times for desks and meeting rooms. This information can then help you determine the optimal number of desks required in the office. Furthermore, you can decide whether to assign these desks to specific individuals based on their usage patterns or make them available for anyone to reserve on a hot desking basis. By optimizing the number of desks and increasing their utilization, you can reduce costs significantly by decreasing your office size.

Key Data Categories of Workplace Analytics

Premium workplace analytics solutions collect data from workspace reservations made
through tools such as Outlook, Google Calendar, conference room displays, and
workspace reservation apps. Data collected from various sources is merged and filtered based on customizable time periods, providing insights at the individual meeting room and desk level.

There are three main data categories of workspace analytics:

  • Reservation Analytics:

    Gain insights into the total number of meetings, their frequency, average duration, meeting length distribution, and the percentage of no-show bookings during the selected time period. This helps you understand booking volumes and how they are distributed across bookable workspaces over time.

  • Utilization Insights:

    Get a deeper understanding of how efficiently bookable workspaces are utilized. Analyze occupancy trends by day of the week, room capacity, and identify the most and least occupied meeting rooms. Visualize this data in a heat map to create a clear and intuitive overview, facilitating better decision-making.

  • Meeting Behavior:

    Understand booking behavior by identifying which rooms and desks have the most no-shows. You can also compare attendance rates with room capacity to see whether the average number of participants matches the number of available seats.

These categories form the foundation for analyzing your workspace utilization, providing data-based decision support for the optimization of your office space.

How Workplace Analytics Helps You Right-Size Your Office

Workplace analytics can help you right-size your office by providing reliable data on office space usage. By analyzing occupancy rates, desk utilization, and meeting room bookings, it can identify areas of over- or underutilization. This information allows you to make informed decisions about reallocating space, optimizing layouts, and potentially reducing your office footprint without compromising productivity or employee satisfaction. Since rent and utilities are some of the largest expenses for most companies, right-sizing your office can have a significant impact on your bottom line.

Reduce costs by reclaiming no-show bookings and right-sizing your office

A common issue in many organizations is standing meeting room bookings that are rarely used. Our experience with a wide range of organizations shows a clear pattern: 20-30% of all meeting reservations don’t actually lead to a physical meeting. For instance, a project team might have a meeting room booked every Tuesday at 10 but rarely use it, since their meetings are often fully remote or it’s simply a case of meeting organizers having a change of plans. With a required check-in feature available for premium meeting room displays, no-show bookings like these can be reclaimed for others to use. This feature requires people to physically check in on the meeting room displays to claim their meeting within a specific time frame. If they don’t, the meeting will be deleted, and the time slot will be made available for others to book, which can help you increase the utilization of your meeting rooms significantly.

For a deeper look at this, read our article on why every company needs a conference room booking system

After salaries, rent and utilities are the largest expenses for most companies. Because of this, reclaiming no-show bookings can lead to significant cost savings by being able to right-size the number of bookable spaces to match the real demand. With some solutions, you can even calculate the savings by entering the hourly cost of your meeting spaces, and workspace insights can calculate how much you have saved through reclaiming no-show meetings. For example, if a company’s meeting room costs $50 per hour and ten no-show meetings are reclaimed in a month, the potential savings amount to $500.

Optimize space usage and boost employee satisfaction with flexible workspace strategies

In addition to right-sizing your office, implementing flexible workspace strategies can combine in-office and remote work to optimize space usage and, according to a Deloitte Survey, lead to higher job satisfaction. By adopting hybrid work models and encouraging remote work, you can significantly reduce the need for physical office space. Even with limited office space, you can create a flexible workspace by using partitions and modular furniture to easily adapt spaces according to changing needs.

You can also implement a desk booking solution to further optimize space utilization. Desk booking can support either hot desking or desk hoteling, helping reduce the number of fixed desks while accommodating fluctuating staff numbers more efficiently. Hot desking lets employees choose from available desks on a first-come, first-served basis, promoting flexibility and collaboration. Desk hoteling, on the other hand, lets employees reserve desks or workspaces in advance, ensuring they have a dedicated space when needed. For a more detailed implementation guide, read our guide on desk booking execution and how to implement a flexible workplace strategy.

With the help of workplace analytics and flexible workspace strategies, you can make informed decisions, enhance workspace efficiency, and create a more productive and cost-effective work environment. 

Want to know more about how to identify underutilized spaces, reduce no-show bookings, and make better use of your office? Book a demo to learn how our workspace insights and booking solutions can help you optimize your workplace.

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