Workplace analytics can help businesses optimize the utilization of their office space by providing insights on how the space is utilized. This includes data on the number of people using the space, the duration of their usage, and the most popular areas within the office. By analyzing this data, companies can make informed decisions on the necessary size and configuration of their office space to best support the needs of their employees. This can include adjustments such as reallocating underutilized areas or increasing the size of heavily utilized spaces.